How does Starbucks measure the success of its coffee sourcing practices?

Starbucks measures the success of its coffee sourcing practices primarily through tracking farmer livelihoods, environmental impacts, and sustainability metrics. This method emphasizes the company's commitment to ethical sourcing, where the focus extends beyond mere profit and sales figures. By evaluating how sourcing practices contribute to the well-being of coffee farmers and their communities, as well as how these practices affect the environment, Starbucks ensures that its operations support sustainable agriculture and ethical treatment of workers.

The success of sourcing practices is not only reflected in immediate financial indicators but also in long-term impacts on communities and ecosystems. By monitoring these factors, Starbucks can assess the effectiveness of its Coffee and Farmer Equity (C.A.F.E.) Practices, which are designed to streamline and enhance the sourcing process while promoting social, economic, and environmental benefits. This holistic approach enables Starbucks to create a more sustainable and ethical supply chain, reinforcing their brand commitment to quality and responsible business practices.