How does Starbucks provide feedback to farmers who don't meet their standards?

Providing training and improvement guidance is a fundamental aspect of Starbucks' approach to working with farmers who do not meet their standards. This method emphasizes collaboration and support rather than punitive measures. Starbucks typically seeks to build long-term relationships with farmers, encouraging them to improve their farming practices and overall quality of coffee.

By offering training and resources, Starbucks helps farmers understand the specific standards that need to be met and equips them with the knowledge and tools to enhance their practices. This not only benefits the individual farmers by improving their yield and quality but also supports Starbucks' commitment to ethical sourcing and sustainability. The focus on education and improvement aligns with the company's values of responsible sourcing and community support, fostering an environment where farmers are motivated to grow and succeed.