What action is taken if a coffee farmer does not meet C.A.F.E. Practices standards?

If a coffee farmer does not meet C.A.F.E. Practices standards, the primary action taken is to provide assistance aimed at improving their practices. This approach aligns with Starbucks’ commitment to ethical sourcing and sustainability. By offering support rather than punitive measures, Starbucks helps farmers enhance their cultivation methods, social equity, and environmental stewardship.

Training, resources, and guidance are typically part of the assistance to ensure that farmers can eventually reach the set standards, fostering a collaborative relationship rather than one based on exclusion. This strategy not only benefits the farmers but also enhances the quality and sustainability of the coffee sourced, supporting the overall goals of C.A.F.E. Practices.

This commitment to partnership and improvement underscores the importance of ethics and continuous development in coffee sourcing, making the supply chain stronger and more resilient over time.