What is the primary focus of Starbucks’ ethical sourcing program?

The primary focus of Starbucks’ ethical sourcing program is on empowering farmers and ensuring sustainability. This aspect reflects the company’s commitment to establishing direct relationships with coffee farmers and promoting fair trade practices. By empowering farmers, Starbucks aims to provide them with the necessary tools, resources, and training to improve their farming practices and livelihoods. This focus not only contributes to the farmers' economic stability but also emphasizes environmentally sustainable practices that protect the ecosystems in which the coffee is grown.

This commitment to sustainability goes beyond just the economic aspects; it also involves addressing social issues within coffee-producing communities. By ensuring that farmers receive fair compensation and support for their work, Starbucks actively promotes a more equitable supply chain, which is a cornerstone of the ethical sourcing program.

In contrast, options centered on maximizing profits or expanding product offerings do not capture the essence of ethical sourcing, which prioritizes social responsibility and environmental sustainability over mere financial metrics or market expansion.