What type of coffee does Starbucks aim to promote through its ethical sourcing?

Starbucks aims to promote high-quality and sustainably sourced coffee as part of its commitment to ethical sourcing practices. This approach not only ensures that the coffee is of superior quality but also supports environmentally responsible farming methods and fair treatment of farmers. By focusing on sustainability, Starbucks helps to cultivate a more resilient coffee supply chain that prioritizes social and environmental considerations.

The emphasis on high-quality coffee reflects the brand's standards and its desire to provide customers with exceptional products. Sustainable sourcing practices also contribute to the long-term health of coffee-growing communities, making it beneficial for both the producers and the consumers. This commitment aligns with Starbucks' values and mission, helping to distinguish its offerings in a competitive market.