Why is it important for Starbucks to maintain relationships with coffee farmers?

Maintaining strong relationships with coffee farmers is essential for Starbucks because it helps ensure a stable supply of high-quality coffee. These long-term partnerships allow Starbucks to work closely with farmers, fostering trust and collaboration, which can lead to improved agricultural practices and sustainability. Such relationships also enable the company to communicate directly with farmers about their needs and challenges, ultimately supporting the farmers' communities and leading to better overall products. This approach not only benefits Starbucks in terms of quality and consistency of its coffee but also enhances the sustainability of its sourcing practices, aligning with its ethical commitments.